Written and Directed by Javier San Román
Year: 2012
Coproduced with: Chinatown producciones (Spain)
A journey through the evolution of advertising language and its codes from the beginning of Spanish Public Television (TVE) through to the present day.
This documentary takes a look at the course advertising has taken on television as a means of reaching consumers, and the influence the television media has had on both the message as well as the advertising techniques.