Written and Directed by Iván Bouso
Year: 2009
Coproduced with: Chinatown producciones (Spain)
This is a faithful reflection of the current state of the advertising sector from the point of view of different agents that interact within it, such as advertising agencies, advertisers and media agencies. The documentary bears witness to the present day break up between the advertisers and agencies, and tells of how the media centers themselves are starting to offer creative services to their clients (advertisers, actually).